Online Search for Products and Services Continues its Growth
The web has replaced the phone book as the most popular tool for consumer and business information. Mobile device web search is increasingly gaining ground on pc usage. Having a Responsive Design website is now a vital part of a successful web marketing strategy.
Nielson Online reports, most consumbers search online for local shops and services before picking up the phone or leaving the house. Not only is this the consumers behavior, but small businesses seeking services (B2B) or products utilize the internet (as you are doing now) as their primary resource directory.
Nielsons' Online is a world-wide audience and consumer-generated media measurement and analysis solution.
Businesses and consumers now have a myriad od choices. Whether it's to purchase industrial equipment, small business services, clothing or food services, the internet will continue to generate revenue for thousands of businesses nationally, locally and regionally.
Today, businesses of all sizes can compete on a much larger scale provided they have resources to do so. But, even micro-businesses can with minimal resources still compete on a larger scale (but limited) than before - and grow profitably because of the web.
To efficiently and effectively compete on the internet you need a well-thought-out Web Developement and Web Marketing plan that includes offline tactical objectives. Court Cunningham, CEO of online ad agency Yodle, says "There's an increasing sense of urgency around having an effective online marketing strategy." The strategy is not executable without a well-thought-out Website Design.
Our research has shown that the organization that builds and manages its website according to a plan achieve greater and more consistent results in their web traffic and online sales. For an organization providing services their customers are more loyal to the brand.